psychographic

psychographic
psychographics UK US /ˌsaɪkəˈɡræfɪks/ noun [U]
MARKETING the study of customers in relation to their opinions, interests, and emotions: »

Psychographics can help you to identify the young, urban clients you are looking for.

psychographic adjective
»

Demographic and psychographic research is essential for ad-agency copywriters.


Financial and business terms. 2012.

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Look at other dictionaries:

  • psychographic — [sī΄kō graf′ik] adj. 1. of or pertaining to a psychograph 2. of or pertaining to psychographics * * * See psychograph. * * * …   Universalium

  • psychographic — 1884, from PSYCHO (Cf. psycho ) + GRAPHIC (Cf. graphic). Related: Psychographics …   Etymology dictionary

  • psychographic — [sī΄kō graf′ik] adj. 1. of or pertaining to a psychograph 2. of or pertaining to psychographics …   English World dictionary

  • Psychographic — In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for… …   Wikipedia

  • Psychographic filtering — is located within a branch of collaborative filtering (user based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research Haag et al., Management Information… …   Wikipedia

  • psychographic segmentation — UK US noun [U] ► MARKETING the way that a company divides its customers into groups based on their opinions, interests, and emotions: »Psychographic segmentation showed that the car appealed to mature single professional men …   Financial and business terms

  • psychographic — adjective see psychographics …   New Collegiate Dictionary

  • psychographic — adjective Based on individual psychological characteristics, rather than demographic or other factors See Also: psychography, psychographics …   Wiktionary

  • psychographic — Relating to psychography. * * * psy·cho·graph·ic .sī kə graf ik adj of, relating to, or involving the preparation of psychographs …   Medical dictionary

  • psychographic — adj. (Psychology) performed through the use of a psychograph (graph showing the relative strength of personality traits) …   English contemporary dictionary

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